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International Expo Consults (IEC), organizers of ‘DEAL 2018’ show stated that footfalls at indoor theme parks and family entertainment centers at the malls are set to increase. According to the Global Industry Analysts, Inc. report the global market for amusement and theme parks is forecast to reach $44.3 billion by 2020, driven by the recovery in leisure spending, rise in international tourism, and growth of the middle class population in emerging countries. Mall of Arabia, with a gross leasable area (GLA) of 167,000 sq. m is due to open next year. Just the first phase of Mall of Saudi, due to open in 2022, will have a GLA of 300,000 sq. m, including indoor ski facilities.
“Indoor theme parks allow the operations to take place 365 days of the year irrespective of the weather conditions. They tone down the seasonality aspect which helps to achieve a peak output at maximum levels through-out the year. Outdoor parks have the disadvantage that they cannot control – the climate. Theme parks in other parts of the world don’t have this issue but if one focuses on outdoor theme park in this region, they tend to be positioned in locales that cannot survive the regional climatic conditions. This is one of the major reasons that indoor parks have the extra benefit in this region,” stated Abdul Rahman Falaknaz, Chairman of IEC.
The GCC region is experiencing a boost in entertainment and amusement opportunities due to amusement operators and their contribution to boost tourism efforts in the GCC. The region is bracing itself for a surge in tourism as new projects and developments are being planned and in the execution phase to usher in more tourists than ever before. One of the examples includes Dubai’s much talked about theme park – IMG Worlds of Adventure. IMG Worlds of Adventure and Dubai Parks and Resorts, which opened last year in Dubai has plans to draw in millions of visitors in their first year of operations.
“Several billion-dollar theme parks were launched in 2016 and a series of amusement destinations are slated to open doors for the theme park enthusiasts by 2018. Furthermore, there is an exponential growth experienced by indoor theme parks and FECs in the region due to the expansion plans of large malls in the MENA region. The region attracts visitors across the globe as it is promising destination with new innovations and developments related to theme parks and FECs being promoted on a grand scale. Riding on its success from the previous years, the DEAL show will continue to be one of the most effective ‘launch-pads’ in the Middle East for all stakeholders within the amusement and related industries,” said Sharif Rahman, CEO, IEC.
Commenting on the growing theme park industry, “Looking at GCC and especially Saudi Arabia, the opportunity is clear with a plethora of attractions set to open in the coming period. Saudi Arabia has the best of both worlds, be it indoor or outdoor theme parks. The country is experiencing this exponential growth because of its quality infrastructure and growing tourism and retail industry sectors. Customers do visit the indoor theme parks more frequently as compared to the outdoor parks in this part of the region as the climate plays a deciding factor,” added Rahman.
“Several mega projects in the GCC region are in various phases of implementation and executions as various destinations are being aptly poised as leisure and entertainment destinations ahead of global mega events, particularly the World Expo 2020 in the UAE. DEAL 2018 would clearly redefine the landscape of the amusement industry in the GCC region as it is the fulcrum for global stakeholders to launch and revamp the amusement industry,” concluded Sharif.
Foraying into the 24th edition, DEAL 2018 expects to witness an even larger gathering of key players and visitors in the amusement industry from Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region’s entertainment industry for the last 23 years and it has brought together great minds and world class innovations all under one umbrella. DEAL 2018 is scheduled to be held between the 8th - 10th April 2018 at Zabeel Halls 1, 2 and 3 at the World Trade Centre, Dubai, United Arab Emirates.
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 22 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organizer of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL).
Falak Holding has been an industry pioneer for over the last 30 years having diversified business interests including real estate development; retail — sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. —SG
