PATCHI, the world’s leading brand for chocolate and chocolate gifts, has recently launched a new brand identity to refresh its profile and confirm commitment to the values that made it a primary choice for those who love premium chocolate and those would love to express their passion, celebration and commemoration through a gift of Patchi chocolates.



The event took place at Tahlia Street boutique in Jeddah, in the presence of Zahid Nuri, general manager and a co-founder of Patchi in Saudi Arabia, and members of the Board of Directors Nabil Nuri, Ibrahim Al Jammaz and Ihab Yamaq, managing director of Patchi Saudi Arabia.



The new brand identity is unwrapped in a creative, modern and trendy style that reflects the distinctive and fine quality that Patchi has made it available through stylish boutiques network in Saudi Arabia.



Nuri said “the launch of the new identity for Patchi embodies the company great attention paid to its customers in Saudi Arabia as well as the company keenness to provide the best services possible, highest quality and a variety of the most exquisite and finest chocolate gifts. The new identity is a breakthrough matching the significant expansion achieved by Patchi on international level, that made it occupies a prominent place as one of the largest global brands in chocolate industry.”



During the past years, Patchi has achieved great success in the Saudi market and expanded rapidly to reach 50 branches Kingdom-wide, and aimed to reach 70 branches by the end of 2014.



Patchi believes in the importance of communication with various customers and always keeps in touch with them through social network sites.

For over 38 years, Patchi has embraced a creed of uncompromised quality and an undying pioneer spirit that has made its name rime with the ever new and fabulous world of fine chocolate, special occasion favors and exquisite gift items.



Yamaq said that the new identity will be a strong motivation to implement the company’s expansion plans in the Kingdom in order to get closer to our customers, and to meet the growing demand for Patchi chocolate, as well as maintaining the brand positioning as number 1 favorable chocolate in the Saudi market.



Based on company established values — creativity, generosity, enthusiasm and exclusivity — “we consider the launch of the new identity to be another way of renewing our commitment to offer unique, yet fancy and attractive chocolate gifts not only to satisfy our customers, but also to impress everyone, as well as making Patchi chocolates every day and every time products for all segments of society, and not for occasions only.”

The company has more than 140 branches in 27 countries. — SG