Patchi, the international pioneering name in the field of chocolate industry, presented the all-new and magnificent revamped identity of its brand during a community event at an exhibition held at Patchi’s showroom on Al-Takhasusi Street.



The occasion was attended by media icon Mrs. Mona Abu Suleiman; Mrs. Vera Hasan, Patchi International Marketing Manager; elite crowd of community ladies and a number of women actively concerned with community service in Saudi Arabia.



Mrs. Vera Hasan commended Mrs. Mona Abu Sulaiman and all participating ladies for attending the re-designing the brand and Riyadh showroom considered among the most distinguished of all Patchi showrooms across the Kingdom. The purpose for the re-designing was to make the showroom be consistent in line with the new identity that ascertains the deeply rooted values of Patchi (creativity, generosity, zeal, exclusivity) that made Patchi the most sought-after brand for uniquely designed, shaped and high quality chocolate gifts.



Mrs. Mona Abu Suleiman expressed her admiration of the new Patchi identity, the splendid organization and beautiful decoration for the event which was rich with energy and creativity.



Etemad AlNaim, Head of Patchi Workshops KSA, supervised the training of a large number of young females dedicated for gift-wrapping and event presentation and organization. At the event they demonstrated the artistic and various approaches to customized gifts.



The new identity of Patchi demonstrates the maximum attention the company put toward its valued customers and its keenness to render the best services to them with high quality and professionalism.



Patchi has achieved dazzling success in the Saudi market that led its branches to grow to 50 and are expected to reach 70 by the end of 2014. – SG