DUBAI – In the hustle and bustle of the city amid a busy week day and peak hour, Dubai’s Metro seized the day on Jan.23 when it pioneered a fashion show on the moving Metro’s Red line service. The train’s passengers embarked from Rashidiya district at 1:00 PM on a “Fashion Express” train tour, which welcomed 80 invitees in the first moving train that launched a live fashion runway in the region, Gulf News reported on Wednesday.



The Dubai Events and Promotions Establishment (DEPE) with the Roads and Transport Authority (RTA) and Dubai Mall as part of the 2013 Dubai Shopping Festival collaborated to unveil the fashion catwalk in the city.



Through a two way non-stop service from Rashidiya to Nakheel Harbour metro route with packed crowd, 10 models – seven females and three males – in a single file walked the metro aisle showcasing Bloomingdales’ Spring and Summer 2013 collection.



Metro’s Gold carriage was used as the dressing room for the models; the other end-compartment was set up for audio-visual paraphernalia.



General Manager at Bloomingdales, Tanya Atkinson said that the fashion show with a slight twist to the ramp was a pioneer opportunity to preview the store’s new collections in the region.



For DEPE, the fashion show was one of its kind, Laila Suhail, CEO of DEPE said: “showcasing it on board the moving Metro only reinforces Dubai’s lead position when it comes to innovations,” Dubai’s daily newspaper reported.



According to Gulf News, for RTA, the runway was another feather in its cap. Dr. Aisha Al Busmait, Director of RTA’s Marketing and Corporate Communication, said nothing was left to chance.