MOBILY, Saudi Arabia’s leading telecom service provider and Hungama Mobile, the largest aggregator, developer, publisher and distributor of Bollywood and South-asian entertainment content in the world, have partnered to bring Mobily subscribers 11 exciting new SMS, MMS and WAP packs.
The SMS packs range from country specific news services, fitness, Bollywood and film gossip, cricket updates and humor.

The various news services introduced via SMS include region specific news from India, Bangladesh and Pakistan.
The "Breaking News" provided by Indo-Asian News Service (IANS), is especially created for subscribers who want to keep abreast with the latest news and developments in India and across the world. The other SMS packs include a cricket update service that will give the consumer regular updates and facts about the international cricketing world.

One of the SMS packs is attributed to leading Bollywood film actress Bipasha Basu.
"Bipasha Basu Health Pack" is a daily SMS update of fitness and health tips by leading Bollywood superstar Bipasha Basu.
This pack includes tips on health, fitness and a better lifestyle. As a bonus it will also give subscribers the secret to Bipasha’s life and her philosophy "Luv Urself."

Mobily said the 10 SMS packs start at 0.16 halala per service and 1 MMS/WAP service (Sanjeev Kapoor recipes) start at 0.26 halala and all these packs have a 7-day trial period before billing begins.

To subscribe in any of the services below, send the channel number to 600800, e.g. to subscribe in Jokes Pak, send 3 to 600800. — SG