HOLLYWOOD — Holy Bat-nostalgia, the 1960s Batman TV show is coming back in a big way this year.
With an original George Barris Batmobile stopping traffic in front of Hollywood’s Meltdown Comics and six-foot tall models dressed in Catwoman suits, Warner Bros Consumer Products, along with vintage t-shirt company Junk Food Clothing, threw an event on Friday to launch a toy line and other merchandising products based on the classic TV series.
The line is two years in the making and marks the first major merchandising push by DC, owned by Warner Bros., involving that particular Bat-world. The 60s TV show was a pop culture moment that not only made Batman a household name, but the show, with its wink-wink camp attitude and giant colorful “Pow!” and “Wham!” flashcards, fit perfectly with the emerging pop art movement at the time.
Continuing the 60s Batman theme, the day after the event, DC announced a new comic called Batman ‘66, hollywoodreporter. com. — Agencies