JEDDAH – As part of its expansion strategy aimed at increasing the company’s geographical footprint across Saudi Arabia, AXA Cooperative – one of the largest and the leading non-life international insurers in the region – has recently opened three new shops, one in Al-Khobar and two in Jeddah. By the end of 2013, AXA plans to open a further 9 conveniently located shops throughout the Kingdom, bringing the total to 12.



In line with the company’s Multi-Access strategy, the AXA Shops initiative aims to enhance the customer experience and provide convenience to AXA customers in the Kingdom. AXA Cooperative will use these new shops to bring their international expertise, quality service and unique product offerings to their customers.



“AXA Multi-Access strategy proposition is a testimony of our ambition to become the preferred insurer to our customers in the Kingdom. Since our inception, we have always believed in innovation – to make our services more available, our approach more attentive and the delivery more reliable,” said Gary Lewin, CEO of AXA Cooperative.



The AXA Shops initiative will compliment the company’s three existing branches in the Kingdom –one in Jeddah (Madinah Road, Kanoo Building); the other in A-Khobar (King Abdul Aziz Road, Al Meflah Building), and one in Riyadh (King Abdul Aziz Road, Kanoo Building). To date, AXA Shops  at Red Sea Mall, Jeddah; Auto Mall, Jeddah; and Mall of Dhahran, Al-Khobar, have opened to the public.



AXA Cooperative’s strategy is to partner with key retail entities in the Kingdom to ensure “we are able to bring insurance to our customers, whenever and wherever they need it,” he noted.



“In 2013, we see significant potential for growth across the Kingdom. Having always achieved very good results in the country, this expansion is part of our commitment to invest and grow along with the recruitment and developments of Saudi nationals within the Kingdom,” Gary added. – SG