Sana Abdul Salam

Saudi Gazette



JEDDAH — Local designers like Laila Wazna, Asma Begader, Samira Halawani, and Omayma Azooz showcased their creations at a fashion show held at Jeddah Hilton Saturday.



Titled “Fantasy: The Fashion Meeting,” the show displayed mostly formal and party wear, including cocktail dresses, evening gowns and wedding dresses. While some displayed haute couture, others showcased ready to wear collections.



Laila Wazna, a participating designer, said: “It was interesting to see the audiences’ feedback, which was pretty good. However, compared to the shows I’ve participated abroad, the organization for this one could have been better in terms of technique and timing.”



Caroline Al-Hashmi, a representative of the boutique “Demetrios,” echoed Wazna’s opinions on the show’s organization.

 

“When we participated in shows in Dubai, all the arrangements are made well in advance. Here a lot of things took place last minute. But I felt that the final outcome in terms of models and designs showcased,” said Al-Hashmi, adding that  in terms of designs, she saw a lot of innovation.

She said: “I think the local designers here are improving a lot. And with more exposure because of the media people are now more aware of what other designers are doing. So, now there can be a point where the east and west can meet, and designers are able to look at international styles and fit them to what the ladies here need.”



According to the organizers, since there was not enough time to showcase works by all participating designers, many were welcomed to set up booths to exhibit their collections, including abayas and ethnic wear.

Kaima Hassan, owner of La Touche designs, exhibited traditional Moroccan wear, said: “All of our designs here carry handmade embroidery, and have attracted scores of visitors who are very interested. This is especially because the market for Moroccan clothing here is very promising.”



Organized by Battal, the show and exhibit had Effat University and the Technical and Vocational Training Corporation (TVTC) for girls as strategic sponsors.