Jeddah’s Rosewood Hotels and Resorts  recently hosted a group of travel agents from Kuwait and Qatar on a five-day familiarization (FAM) trip. 

Organized by Rosewood Corniche and its sister property Al Faisaliah, a Rosewood hotel in Riyadh, the FAM trip was designed to promote the hotels’ services and facilities to agents selling travel packages to Saudi Arabia.



Agents from Al Shamel Travel, Mubasher Holidays, Villa Travel, Bab Ishtar Travels and Regency Travel were invited for the exclusive trip to Riyadh and Jeddah to experience firsthand the hotels’ quality accommodation, flawless service and culinary delicacies.



During their visit, the agents also toured the two cities’ main attractions, including Al Di’riyadh, Masmak Fort and The National Museum in Riyadh as well as the King Fahd’s fountain, Al-Balad, Floating mosque, Makkah Gate, Biet Nassif and the Red Sea Mall in Jeddah.



Highlights of the trip included VIP arrival and drop off, along with a specially organized Umrah trip to Mecca in chauffeur-driven cars, followed by a lavish dinner at the rooftop pool on the 17th floor of the luxurious Rosewood Corniche hotel.



The hotel also hosted a special media gathering at the Chinese fare restaurant Noodles, attended by the travel agents along with Hans-Peter Leitzke, Managing Director of Rosewood Corniche, Najeeb Zahid and Khalid Idrissi, Regional Directors of Sales for the hotel.



“There is no better way for a travel agent to sell a destination to their clients than to experience it first hand for themselves,” said Erich Steinboch, RVP and Managing Director of Al Faisaliah and Al Khozama.



Hans Peter-Leitzke, said: “The FAM trip was a good opportunity to let the agents experience the hotel along with other popular attractions in the city which will help them advise clients planning a trip to the Kingdom.”



“The group enjoyed the trip and was very satisfied with the hotel’s quality and standards, and expressed their liking for Rosewood Corniche and the city of Jeddah. We plan to host more familiarisation trips in the future as this is a great way to promote the city and receive more visitors from the region.”



Situated on Jeddah’s Corniche, Rosewood Corniche is an ideal place for business and leisure travelers. The celebrated Jeddah Corniche runs parallel to the Red Sea for more than 32 kilometers and provides convenient access to the city’s business and leisure areas. 



As the premier hotel in Jeddah, the Rosewood Corniche redefines modern elegance and offers unparalleled personal service and world-class amenities, including 24-hour butler service for each of the 127 guest rooms and suites. — SG