Citymax, the leading value fashion brand in the Kingdom of Saudi Arabia, has officially opened three new stores in the Eastern Province. The brand new stores can be found in the popular Al Fanar Mall in Raka, Al-Khobar; Nauriyah; and the Al Loloah Mall – taking the total number of Citymax stores in the region to 19.



The Al Fanar Mall store in Dammam will stock Citymax’s homegrown label of women’s, men’s and children’s fashion  — as well as lingerie, accessories, cosmetics, footwear, toys and home wear — while the stores in Nauriya and Al Loloah Mall will offer women’s and children’s lines, together with lingerie, accessories, cosmetics and footwear.



Ramanathan Hariharan, CEO, Max, said: “We are delighted to have officially opened a further three stores in areas that are extremely popular with shoppers in the Eastern Region. The stores have a brand new look and feel that will offer customers an international experience, and we are excited to further expand our presence in KSA and the Middle East.



“The stores will provide our customers with the latest styles and trends at affordable prices, whilst delivering a high level of customer service to further enhance their Citymax shopping experience. The Kingdom of Saudi Arabia continues to represent our biggest market in terms of business, and we are confident that the new stores will be received extremely well by Citymax shoppers.”



All three stores were officially opened by Bharatesh Bhaskar Suvarna, Citymax COO, KSA, Eastern Province. Suvarna was also joined by Naser Bin Jaseer Almadi, Governer of Nauriyah for the Nauriyah store opening.



The latest Spring 2013 collection is now available in store, which includes a huge variety of on-trend ladieswear, menswear and kidswear to choose from, offering customers ‘More Fashion, More Value’. Known as Citymax in KSA; Max Fashions is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India. It currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya and India.— SG