ACCOR, the world’s leading hotel operator and market leader in Europe, unveiled Pullman’s new positioning to match new business traveler’s behavior. Accelerated expansion of its network, active commitment to design and contemporary art, enhanced visual identity are all part of a global move aimed at offering guests a resolutely new hotel experience.



Accor has traditionally been present in the midscale and economy segments, and has accelerated its expansion in upscale hotels by redefining its brand portfolio. The group now has 300 upscale and luxury hotels (Sofitel, Pullman, MGallery and Grand Mercure) and intends to increase this figure to 400 by 2015.



Yann Caillère, CEO of Accor, said  “upscale and luxury segments are a key element of Accor’s strategy. Sofitel’s successful repositioning has given us strong credibility with our customers and investors in these markets. In 2007, we re-established Pullman. Now, we have overhauled its identity and service offer and made it a unique brand in a highly competitive segment that will serve as a key lever to help us fulfill our ambitions in the upscale and luxury segment.”



Pullman has hotels and resorts in 23 countries, in the world’s key business and tourism destinations. The network has grown very rapidly to 79 hotels in five years. The objective is to have 150 hotels by 2015-2020 and 500 in the long term. Half the brand’s network is currently located in Asia-Pacific, including 15 properties in China, which is the country where Pullman has the most hotels. – SG