TOUS, the leading jewelry and accessories brand in the affordable luxury segment, is continuing its strategy of international expansion and penetration into new markets with the opening of a store in Panorama Mall, Riyadh — one of the most important shopping areas in the country.

This point of sale has the design of the new concept store found in TOUS’s new international stores, such as the flagship opened on Barcelona’s emblematic Paseo de Gracia, the ones in Masaryk and in El Palacio de Hierro of Polanco in Mexico City, and the one in iAPM in Shanghai. With its layout and most of the product displayed, TOUS offers shoppers a unique experience.

Last year, TOUS opened 3 new stores in Saudi Arabia and more than 47 other stores across existing markets and with new entries into the Czech Republic and Qatar. China, a key growth market for the brand, is developing as planned and reached 15 stores at the end of the year, with two new flagship sites in the city of Shanghai planned to open during the first quarter of 2017.

The brand is currently present on five continents with more than 500 stores in nearly 50 countries. As an omni-channel global brand, this opening is part of the growth plan that includes the coexistence of retail stores and travel retail points of sale, wholesale and e-commerce. This approach allows TOUS to be present in all commercial locations where customers expect to find the brand. — SG