GEEPAS, a giant in the Gulf consumer electronics market, launched a new line of power tools and accessories under the umbrella brand of Geepas Toolz. “We offer quality products at highly reasonable rates,” said Mohammed Ziyad, the GCC operations manager of Geepas. “Geepas Toolz comprises over 20 varieties of tools, ranging from powerful portable screwdrivers, drills and hammers, to digital voltage testers and cutters, and they are durable, easy to use, comfortable to handle, and most importantly affordable,” he told a press conference held at Jeddah Trident Hotel on the sidelines of the launching ceremony.
The conference was also attended by Regional Sales Manager Shameer, HR Group Head Afsal, Saudi General Manager Abdullah Ali Ayesh, Saudi HR Manager Sanjith Khan, Jeddah branch manager Shanavas, and Jeddah Public Relations Manager Ali Al-Qahtani.
Nizar T.N, executive director of Western International Group, parent company of Geepas, said Geepas Toolz was introduced mainly for household use so that each tool is made with the user’s safety as a top priority while ensuring the durability and functionality of the product. Now, everyone has access to professional-grade tools even for simple jobs around the house,” he said.
The Drill Driver, Geepas Toolz’s flagship product, features a 1200rpm motor with 23 adjustable torque settings, specifications unusually powerful for its price range. While the Geepas Toolz Cordless Drill comes with a Ni-Cd battery that gives long hours of performance per charge. Every product in the range is available for purchase separately or in convenient kits and sets, complete with a full complement of accessories, as well as durable toolboxes and cases. Geepas Toolz is now available in leading hypermarkets & supermarkets across the GCC states.
GEEPAS has one of the world’s largest electronics product portfolios with over 1,500 products in home appliances, entertainment products, lighting devices and personal care gadgets. Western International Group is a diversified conglomerate comprising several verticals and businesses that spread over more than 86 countries. Built over last 30 years, and with a workforce of more than 11,000 employees, the group owns and manages several popular brands across varied categories with strong presence in the GCC, South Asia, Africa and Eastern Europe. — SG
