AL RAJHI Aviation Company, one of the leading travel companies in the Kingdom of Saudi Arabia, has signed an agreement with leading technology provider to global travel and tourism industry Sabre Corporation to expand its operation, deliver seamless travel experience and deploy their corporate travel strategy.

Under the agreement, Al Rajhi Aviation gains access to Sabre’s broad portfolio of technology solutions, including its industry-leading Sabre Red Workspace agency solution; Sabre Red App Centre, the world’s first B2B online travel app marketplace, and the latest mobile, data analytics, personalization and automation capabilities in addition to Sabre’s franchise solutions and the leading corporate travel solution- GetThere. Using these technology, Al Rajhi Aviation Company will be able to achieve their vision to delivering world class travel services to their customers.

“The Saudi traveler is a high adopter of latest technology and expect an uncompromised level of service that is customized specially for him and can be accessed through the devices he uses,” said Daniel Naoumovitch, CEO Sabre Travel Network Middle East. “Al Rajhi Aviation Company realizes the importance of deploying advanced technology to delivering personalized experience to the tech-savvy travelers and achieve travel excellence.

“We are proud to work with Al Rajhi Aviation Company to deploy new online, mobile, franchise and personalization solutions that will attain high level of satisfaction and customer’s loyalty. We are committed to support their expansion strategy and growth with latest technology and talented team to deliver products and solutions that meet their diverse customer needs and support their business goals.”

“Our long standing experience and niche expertise in providing travel related services, has allowed us to remain a low cost service provider over the years and to enable customers to enjoy value added services at affordable costs,” said Nayyar Alam, General Manager, Al Rajhi Aviation Company. “At Al Rajhi Aviation Group, we don’t just embrace change; we anticipate it and are hence always ready with innovative solutions to address the explicit needs of our customers. We believe that Sabre has the experience, technology, innovation and support to achieve our goals and help us deliver more personalized and seamless travel experience to our customers. We look forward to working with them to expand our operations and deploy our corporate travel and online strategies.”

The Al Rajhi Aviation Group has been in the travel business since 1980 and has evolved over the years to become one of the leading full service travel and tour companies in the Kingdom of Saudi Arabia. The company today has an extensive network of branches across the Kingdom and is steadily growing to become a premier travel service provider. The IATA (International Air Transport Association) accredited company has 60 IATA branches in various locations all over the Kingdom. — SG