RIYADH — Aljomaih Automotive Company (AAC), the largest dealer for General Motors in Saudi Arabia and the Middle East and the exclusive dealer for Cadillac, has signed a strategic agreement with Four Seasons Hotel Riyadh for the supply of 18 Cadillac luxury cars to the hotel under an operational leasing agreement for three years, along with insurance, maintenance services and roadside assistance services. The agreement was signed on behalf of the company by Fawaz Ibrahim Aljomaih, Manager of Premium Brands, Eastern region; and by Rolf Lippuner, general manager of the hotel.

The agreement comes in culmination of the company's efforts in strengthening its presence in the luxury hospitality service sector, which perfectly represented in Four Seasons Hotel Riyadh, the primary destination for luxury and hospitality excellence. Cadillac cars will be put for use of VIP clients as an appreciation for choosing the hotel for their stay, and provide them with utmost comfort in their transportation needs. The hotel has chosen the large family SUV Cadillac Escalade, which is the first in its class in terms of luxury and comfort, as well as Cadillac CT6 sedan, the newly launched car, which embodies luxury, spaciousness and stylish.

Sheikh Waleed Aljomaih, Chief Operations Officer, said: "This agreement comes within the general framework of the company’s policy to enter into strategic partnerships with key actors in the provision of luxury hospitality services. It will also enhance Cadillac brand relationship in association with Four Seasons Hotel Riyadh. He added: "This agreement represents a confluence of two symbols of sophistication and luxury at the world level, the most important two business brands in hospitality and automotive sectors. We believe that the public and private sectors are closely linked and complement each other, where luxury and strong performance required, you find a Cadillac at the forefront, and that certainly applies to Four Seasons Hotel chain worldwide.”

Lippuner said: "There is no doubt that Cadillac is one of the most stylish and comfortable cars. We consider the provision of luxury and comfort to our clients as our most important duties, so we have chosen Cadillac car that meets our requirements in all respects. Many of our customers consider luxury and solace of their most basic rights even without saying that, but we know for certain, that their choice was based on our abilities and potential to provide comfort and luxury, and offering new Cadillacs for the conveyance of our guests, is one of the most significant components of luxury that enhance our services and satisfy the wishes of our clients.” — SG