SACOOR Brothers, the classic, heritage brand, and Majid Al Futtaim, announced the opening of its first store in Jeddah, in the Red Sea Mall this month.

The store launch comes after a growing demand for Sacoor Brothers to expand into the flourishing city and is the fifth store to open, within a year, in Saudi Arabia. The Jeddah store follows three successful store launches in Riyadh, and one in Al-Khobar. The Jeddah store opening sees the launch of the brands long awaited ‘Grand Pier’ collection, as well as a special opening offer for Jeddah.

The Jeddah store will also feature an exclusive Nespresso lounge, as well as an instore tailoring service. Sacoor Brothers prides itself on offering its customers complimentary tailoring on any item purchased. A customized alteration service is available at no additional cost, offering the perfect fit to suit each customer’s fitting needs.

Sacoor Brothers is extremely proud to be opening in the new extension of the Red Sea Mall, which perfectly compliments the interior design of the brand, and is one of the best shopping malls in Jeddah.

“Sacoor Brothers has been performing increasingly well in the region, and we are pleased to open a Sacoor store, especially in the renowned Red Sea Mall, to accommodate the Jeddah community. There are lots of exciting collections launching in the coming months, catering for the whole family. The Grand Pier Collection is just the start,” said Mahmoud El Ahmad, Operations Manager of Sacoor Brothers, Jeddah.

Inspired by uneven natural landscapes and the minimalist beauty of the coastline, the Grand Pier collection offers the best options for the summer season. Whether in water sports, a stroll along the seafront, a late afternoon meeting with family or friends or at a more formal time, Grand Pier has the best proposals for a life full of emotions, and perfectly fits the lifestyle of the Jeddah community.

The Grand Pier collection presents pieces for a summer lived with sophistication, but in a relaxed way. The new Grand Pier collection reflects a vintage culture, a spirit born of the inspiration of Palm Springs, embodying a modern surfing model. The masculine silhouettes show a relaxed attitude, typical of a tropical and romantic climate, but with impeccable style, the fruit of a timeless tailoring, always underlined by sophisticated details.

The Grand Pier collection is inspired by the sea, history and heritage, and mixes traditional nautical stripes, patterns, and anchors with traditional details. The feminine lines are fluid and with extreme comfort. The Grand Pier collection also features a soothing palette of colors suitable for the beach. Fruity hues such as apricot, watermelon and lemon combine with soft blue and navy, and warm tones in the sun.

The new Sacoor Brothers in Jeddah, features attire for men, women and children, and is set to become the go-to store on the Jeddah fashion and family circuit.

Always highlighting the feminine elegance and gracefulness, a trademark of Sacoor Brothers, the pieces in the latest collection present a natural and relaxed look that enhances the practical style, both in garments, footwear and accessories, which form a capsule collection.

The Sacoor Brothers Grand Pier collection is available in Sacoor Brothers, in the new extension of The Red Sea Mall. — SG