Since Snapchat was founded in 2011, its ghost trademark has hit worldwide and spread quicker in certain parts of the world more than others. Here are some fun facts about the popular instant messaging app:

It has over 100 million daily active users

It reaches more than 10 billion views daily

Around 70% of Snapchat’s users are female

71% of Snapchat users are under 34 years old

The average time spent per user daily is between 25 and 30 minutes

1 million snaps are created daily

More than 400 million Snapchat stories are created per day.

More than 20,000 photos are shared every second.

Its filters are its most popular feature

45% of Snapchat users are aged between 18-24.

Ireland is the top country for Snapchat usage based on percentage of usage by adults in each market

Snapchat is valued at $15 billion the last time it raised money.

It has filed for an IPO that could value the company at $25 billion.

77% of female college students beat their male counterparts in sharing selfies while 50% of male students post selfies

30% of US Millennial Internet Users use Snapchat regularly. More than 25% of UK Smartphone users are on Snapchat, while in Norway the number goes up to 50%

Source: Omnicore