CHOPARD and Attar United officially opened the new Chopard boutique in Al-Khobar, Saudi Arabia. The 233 square meters boutique is located on Al-Sheikh Avenue, one of the newest landmarks in the city.

The elegant environment of the boutique artfully embraces the global renovated Chopard design concept by the famous French architect Thierry W. Despont, which articulates a warm, gracious home atmosphere. Light woods, sumptuous fabrics, and furnishings – from tables to vitrines and lighting – expressly highlight Chopard stunning jewelry, watches and other finely crafted luxurious products. Reflecting a modern interpretation of the Maison’s traditional values and craftsmanship, this must-visit boutique offers an intimate and refined shopping experience.

In line with the Swiss Maison’s expansion strategy, “Chopard has been expanding and renovating its stores, and opening new boutiques that emulate the visionary concept highlighting the multiple facets of the Chopard universe,” said Karl-Friedrich Scheufele, Chopard Co-President.

Mohammad Saddik Attar, CEO of Attar United Company, the sole boutique franchisee holder for the brand in the Kingdom of Saudi Arabia, said “we are very pleased to announce the opening of our third boutique in Saudi Arabia. It is a significant flagship store for us located in the prestigious Al Sheikh Avenue”. He added “we welcome our clients to visit the new boutique and discover the latest Chopard collections.” — SG