MAHMOOD Saleh Abbar Co – authorized agent for Casio in Saudi Arabia – has celebrated recently the opening of the latest Casio “G-Shock” stores in Abha. The store opened last Oct. 23 in Al Rashid Commercial Center on a 75-sq m area and carries the top of the line G-Shock including high-end models.

The official launch was attended by Ayman Kamil Tawfiq, Assistant General Director for Casio Affairs, Mohammed Ali Basurrah, Director of Casio Department of Abbar Company, Abdulrahman Al Ahmari branch manager of Khamis Mushiet and clients, distributors and a multitude of shoppers.

Ayman Tawfiq noted the importance of selecting the southern region to be a model for the marketing of Casio G-Shock watches with its various categories and to be active in the Southern market. The new outlet which occupies a distinguished location in one of the most important Commercial Center in “Abha AlRashid Mall’ featuring a 75sq.m area and Casio’s latest generation of G-Shock showrooms designs came within Casio’s Abbar expansion in Saudi Arabia which reaching 6 G-Shock stores.

Tawfiq also praised the strong commercial ties and excellent strategic partnership between Abbar Company and Casio Company that has been associated for more than four decades, which contributed to the desired success and common interests in the business of the Kingdom.

The opening of G-Shock outlet store in Abha comes as part of series of outlets to be opened later in Villagio Commercial Center and Queen Building in Riyadh as points of communication with customers and create marketing channels in order to attract shoppers, promote promotional activities and strengthen the brand of Casio watches especially the brand of G-Shock. — SG