CANON Middle East, a leader in imaging solutions, unveiled its new business value proposition ‘Explore, Inspire, Improve’ to further expand the ‘Canon for Business’ offering in Lebanon. The new business proposition was launched during a two-day event held at Hilton Metropolitan Hotel in Beirut, and is part of a series of ‘Canon for Business’ events in the Middle East which fall under Canon’s strategy of working closely with its customers.

Canon is exploring the changing world of business and data, and is helping customers address their challenges and improve their business. ‘Explore, Inspire, Improve’ provides business process consultancy, with Canon working alongside its customers to build the best solution for their organization based on business priorities. The initiative primarily supports businesses in Lebanon strengthen overall productivity, efficiency and sustainable development.

“Lebanon continues to be important market for Canon Middle East. Over the last few years we have been privileged to showcase our business solutions and applications that cater to the direct needs of the local companies. This has resulted in underlining Canon’s position as a ‘Partner of Choice’ for customers. Through our local partnerships with Imagesystems and Prinktom, we aim to contribute to the economic development of the industry, and progress by supporting local businesses and other entities.” said Anurag Agrawal, Managing Director, Canon Middle East.

“We remain committed to our corporate philosophy of ‘Kyosei’ and always drive sustainable growth and strengthen our core business by being a partner that helps solve the challenges of our customers,” Agrawal added.

At the recently concluded GITEX Technology Week, Canon Middle East showcased its business solutions and applications that cater to the direct needs of companies and organizations; underlining Canon’s position as a ‘Partner of Choice’ for customers.

The five key domains identified by Canon are Differentiate, Accelerate, Transform, Evolve and Simply, with each pillar targeting a business process through a series of applications. These applications are in the form of a software developed to addresses a specific issue or challenge supported by Canon’s imaging and printing products. — SG