ALYASRA Fashion, the leading company in fashion and retail sales, has opened the third Fossil store in the Kingdom of Saudi Arabia at Red Sea Mall.

The vintage-inspired American lifestyle brand, rooted in authenticity and modern flair, is the sixth Fossil branch opened by Alyasra Fashion in the region in prime locations, including another two malls in Saudi Arabia, two in Kuwait and one in the United Arab Emirates.

The award-winning brand is known for creating trendy vintage styles that translate into timeless key pieces. The latest shopping destination will boast impressive and distinctive signature product offerings. Red Sea Mall was selected to house the newly opened store as the mall is considered one of the largest shopping destinations Jeddah. The recently opened Fossil store now occupies a prime spot within the mall and offers a brand-immersive experience for shoppers.

The innovative store showcases the vintage Fall 2017 collection, offering a range of the latest Fossil styles including watches, leather goods, chic eyewear and jewelry for men and women on display. The collection offers endless accessory options to compliment any fall outfit. Customers will also be able to enjoy the latest in smartwatch technology with Fossil’s Q watch collection. The hybrid Q collection selection for men and women is being driven by a global campaign for the rest of 2017, featuring endorsements from many celebrities including American Hollywood actress and sweetheart, Kristen Bell.

Asil Attar, Chief Executive Officer at Alyasra Fashion, said “we are excited to announce our latest Fossil store opening in Saudi Arabia. The opening of yet another Fossil store in the region reflects Alyasra Fashion’s ongoing commitment towards expansion and diversification. Along with the unwavering support of our partners from Fossil group, we are confident that Fossil’s potential will continue to grow in the region. Customers will love the dynamic new store.”

Anwarul Haque, General Manager at Alyasra Fashion in Saudi Arabia, said “we are thrilled to be celebrating expansion in Saudi Arabia and the region with our latest Fossil store opening in Red Sea Mall. We are proud to be part of such an exciting and key market. Our Fossil store is the latest in our commitment and mission to enable Saudi customers to feel fashionable, by providing them with the trendiest in product offerings at great value and outstanding store experiences.” — SG