VIRGIN Megastore celebrated the grand opening of its latest megastore, prominently located in Hayat Mall, Riyadh, with a gala event last Nov. 2.

“We are expanding our chain of Virgin Megastores in key locations to meet the needs of the kingdom’s fast growing population,” said Virgin Megastore Chief Executive Officer in Saudi Arabia, Mohammad Ramadan. “Since our core customer base is predominantly youthful we specialize in offering an innovative home entertainment shopping experience that includes both local and international taste delivered by a young Saudi and Arab sales team.”

Featuring a light show and free gifts to customers, the opening event was attended by VIPs welcomed by Ramadan. Guests included Richard Wildash, Deputy Head of Missions at the British Embassy, Paul Hardy, Acting Director of the UK Department for International Trade in Saudi Arabia, as well as Hatim Abduljabbar, COO of Ayan Holding.

A one-stop shop for all entertainment needs, Virgin Megastores offers a high level of attentive and informative customer service and a range of products including computers and accessories in departments headed Electronics and Multimedia, Gaming, Books, Gadgets, Gifts, Music and Movies, and House gadgets. There is also a counter selling tickets for events and concerts.

Virgin Megastore is a global leader in retail entertainment with over 40 stores throughout the Middle East where it has created a whole new dimension in entertainment by catering to local cultures through events, activities and support of local artists.

Virgin Megastore is truly a global brand with local flavor. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for the young and young at heart.

Virgin Megastore is currently located in Riyadh, Jeddah and the Eastern Province, and it aims to open more megastores across the kingdom in the span of 2018. Since its establishment in Saudi Arabia in 2008, Virgin Megastore has set an unbounded target of expanding its product selection lines to fulfill growing trends in the region. — SG