ASSA ABLOY, the global leader in door opening solutions, held a successful seminar with its major partner Universal Building Materials Merchants Co Ltd (UBM), one of the largest door and hardware distributors in the Kingdom of Saudi Arabia, recently.

The seminar took place in Riyadh at Marriott Hotel, and focused on the latest trends and innovations in the areas of door opening and access control with KSA being one of the biggest players in Gulf construction market in line with KSA’s Vision 2030 and economic improvements.

“The commercial security market in GCC is expected to grow up to $5.6 billion in 2022 with heavy investments in the infrastructure, governmental regulations and attention to the possible security threats activities with access control to be one of the biggest growth sectors in the region,” said Nassim Abu Yousef, vice president of ASSA ABLOY Security Solutions Middle East.

“In this seminar, our focus was to present innovative and futuristic products and solutions for Saudi market,” added Yousef.

The program included presentations about specifications, doors, hardware, access control and glass solutions. All the guest participated in an immersive workshop session, where they learned about the complete product range of ASSA ABLOY Security Solutions Middle East, including high-security steel doors, customized wooden doors, CLIQ, Shine and Code Handle Door.

Another highlight of the evening was a video presentation of ASSA ABLOY Openings Studio, which enthralled the audience with this new concept of BIM-based specification tool.

“The seminar was a perfect opportunity to mark UBM and ASSA ABLOY’s alliance; while demonstrating the latest product developments in the areas of security and access control. It’s also important to stay ahead of the trends and keep our customers updated with the latest product range, in order to serve them in the best possible way,” said Mahmoud Al-Khayyat, chief executive officer of UBM.

In addition, ASSA ABLOY used this platform to launch three new products for the KSA market, such as Aperio H100, CY110 patented cylinder, as well as presented the new design of Door Closer. All of these new products were well received in terms of features and design in particular. The high profile seminar was attended by more than 200 industry professionals followed by networking dinner. — SG