COFACE, a worldwide leader in Trade Credit Insurance and risk information services, cements its position in the Middle East and North Africa region (MENA) as it appoints insurance and investment expert Hassen Bennour as CEO.

Hassen Bennour will be driving the company’s growth across the Coface MENA region. Hassen Bennour joins the Coface Mediteranean and Africa Region Leadership Team where he will be leading the Client Experience Transformation. He has recently taken the position and is based in Dubai.

At the age of 39, Hassen Bennour holds a bachelor of science degree in computer science engineering from ENSIIE in Evry, France. He has specialized in information systems design for the financial sector.

Having held various leadership positions in the insurance and investment as well as consulting industry for the last 13 years, Hassen Bennour joins Coface with a wealth of experience in innovating financial solutions, building and developing teams, and implementing new strategies that have delivered outstanding results. He has been with the AXA Group since 2005, and with his most recent role as the CEO of AXA Green Crescent, he was able to develop a life protection portfolio, reinvent a healthcare operating model, and establish a well-received life and savings offering.

Hassen Bennour said: “Joining Coface at a time when the global organization has ambitious plans for the region is extremely exciting. With the various partnerships that the company has already built across the Middle East and North Africa, the growth and development opportunities are substantial and I am honoured to be part of it.”

In his role as CEO, Hassen Bennour will have direct responsibility over a diversified portfolio of countries and will drive a strategy mapped out to contribute to the Coface Group’s long-term success. — SG