FOLLOWING its successful launch in UAE and Kuwait earlier this year, South Korean cosmetics brand Etude House makes its Saudi debut with the opening of their first store at the Granada Center in Riyadh with a promise to make local customers’ beauty dreams come true with fun and playful products that unlock their unique beauty.

With 231 stores globally, Korea’s leading beauty and makeup brand, Etude House is known for its innovative, trend-setting approach. The brand’s philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of ‘makeup play’ in its stores, with feminine and playful products.

Established in 1985, Etude House is present in 11 Asian markets as free-standing store. Throughout the years Etude House has been able to create a niche for itself in woman’s vanity boxes. Keeping in sync with the demand for cosmetics in the Middle East market, Etude House aims at bringing an array of the best sourced products to the region.

The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, Etude House wishes to help its consumers unlock their unique beauty by exploring the brand’s range of products and discovering the makeup styles that work for them. — SG