UNITED Yousef M. Naghi Co. Ltd., the official partner of Pirelli tires in Saudi Arabia, recently launched its first Pirelli Performance Center in Jeddah, KSA. The center is designed to meet customer demands for integrated tire maintenance and oil services and offers a female-only lounge following the historic lifting of the ban on women driving in the Kingdom.

The center is the first of its kind across the GCC with a new Pirelli Performance Center retail concept, recently launched by Pirelli worldwide.

Carlos Milani, Managing Director of Middle East and Indian subcontinent, Pirelli, said: “This is an exciting time as Saudi Arabia has taken concrete steps towards gender equality, presenting an array of opportunities for the automotive industry. As a key player in the market, Pirelli is committed to supporting female drivers with the necessary infrastructure and service support they need as they embark on this new journey. Our new female-only lounge in Jeddah is designed to help women feel safe, confident and comfortable behind the wheel, bringing them world-class service.

“With the lifting of the ban on women driving giving the premium tire industry a boost, we feel that Pirelli has an obligation to help female drivers across the Kingdom feel comfortable and safe when driving,” he added.

United Yousef M. Naghi Co. Ltd is planning to increase the Pirelli footprint in KSA with the opening of the second Pirelli Performance Centers in Jeddah in the coming weeks and has three centers under construction, two in Riyadh and one in Dammam, which are expected to open in the third quarter of 2018. — SG