ROTANA, one of the leading hotel management companies in the Middle East, Africa and Turkey, and Al Diyar United, has announced the launch of Centro Salama Jeddah, the first hotel project to be funded and developed in partnership with Al Diyar United Company, one of the leading real estate developers in the Kingdom of Saudi Arabia.

The new hotel, which is the second under the ‘Centro by Rotana’ brand in Jeddah and the third in the Kingdom, features 189 rooms and suites, all designed with a modern style and contemporary feel so that guests can enjoy maximum comfort. The hotel provides a new concept for hospitality in the region and is expected to gain popularity among business and leisure travelers alike.

Al Diyar United Company CEO Muaz Yassine Kadi said the success of this project demonstrates the benefits of the strategic partnership between Al Diyar United Company and Rotana Group.

“We are happy and honored to showcase our expertise in the local hospitality sector and to bring to life our partnership with Rotana, one of the biggest names in the hotel industry.” said Mr. Kadi. “This project confirms our position as one of the leading real estate developers in the Kingdom, where we have other projects across many sectors. Now, we look forward to continuing our partnership with Rotana by establishing additional developments in the near future.”

During the opening ceremony, Rotana Chairman Nasser Al Nowais expressed his happiness with the addition of Centro Salama Jeddah to the Rotana portfolio of hotels, which have become popular in the Kingdom’s hospitality sector. He went on to express his appreciation to Al Diyar United Company, along with all the other parties that took part in this achievement.

Al Nowais said: “Today, we are proud to take part in the development that is ongoing in the Kingdom and strive to contribute to the realization of the ambitious Vision 2030 by enriching the local hospitality market and promoting the Kingdom’s standing as a promising touristic and investment destination both regionally and globally. In addition, Rotana is empowering Saudi nationals by hiring, training and developing the national talent across within different departments across all our hotels in the Kingdom.”

Chief Operating Officer of Rotana Guy Hutchinson said “today, we are proud to participate in the Kingdom’s development journey, as we seek to contribute to the realization of the ambitious Vision 2030. The opening of Centro Salama will support the showcased hotel rooms offering, and will also support the diversification of hotel products in the Kingdom’s hospitality sector.”

Hutchinson pointed out that Centro Salama combines exceptional service and high value, meeting the needs of business travelers and families alike. Centro Salama is characterized by its strategic location at the heart of Jeddah overlooking Al Madinah Road, which is considered the largest commercial road in the city. The hotel is close to shopping centers and entertainment venues, and is only 15 minutes away from King Abdulaziz International Airport. — SG