RIYADH –

Global CEO for TOUS Spain Jose Maria Folache has opened the 22nd TOUS KSA store in Riyadh Park Mall, one of the largest and latest shopping malls in Riyadh. The new opening comes in line with the TOUS strategy to consolidate and strengthen TOUS leadership position in the affordable luxury jewelry segment.

The flagship store boasts a premium location of 133 sqm perfectly placed in the Mall, which reflects the TOUS premium image status and suits the taste of lovers of unconventional jewelry collections, with displays of a wide variety of iconic affordable jewelry and accessories that cater to all needs and perfectly fit women from different age groups.

The store boasts a unique modern design and showcases a wide range of TOUS collections for 2018 and 2019 that have been launched at the opening.

The ceremony was attended by Jose Maria Folache, CEO, TOUS International, Korayem Al Enazi, Chairman of the National Precious Metals Commission and Selim Chidiac, CEO of L’azurde Group, the new Franchisee for TOUS in KSA, as well as women dignitaries, businessmen, the media, celebrities and TOUS jewelry lovers.

K. AlEnazi said: “We are always happy to see an international brand like TOUS increasing its investments in KSA.” — SG