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AMPERS has joined hands with singer and new mom Balqees Fathi, during an event at Jeddah’s Park Hyatt Hotel, to launch a new platform that supports all moms throughout the region: #MothersOfToday. The social platform was envisioned to help moms in the region to find comfort and support within a community of moms when it comes to raising happy, healthy babies.

“Throughout my pregnancy and since becoming a new mom, I was surprised to receive so many questions and comments from other moms across all my social media platforms,” said Balqees Fathi during the launch of #MotherofToday. “While I was pregnant, I researched the best brands for my baby, and when Turki was born, I ensured that he was wrapped in the softest and most trusted care possible, Pampers Premium Care. I partnered with Pampers because I wanted to help establish a community of care and trust for moms across the Arab world, so that they could get the necessary information and support from moms just like them, and experts like Pampers.”

As the new Pampers brand ambassador Balqees will keep her followers updated on her motherhood journey as she shares her experiences and advice, such as using the right Pampers diaper as Turki develops and grows in his first year as well as learning from other mothers.

“We are delighted to announce our partnership with Balqees Fathi on the occasion of the launch of our new platform. Balqees, like any mother, needs help making the right choices for Turki, from big things like what’s best to help him grow and develop, down to choosing the right diaper. As a brand that supports the development of young babies, our platform aims to encourage mom to connect with one another and offer advice as part of the #MothersOfToday community on Instagram and Facebook,” said Karim El Fiqi, Brand Director Baby Care Category at P&G India, Middle East and Africa “We invite all moms to use the hashtag #MothersOfToday and join the conversation on their social channels.”

During the event, experts from Pampers introduced guests to the only diaper that Balqees trusts to use on baby Turki’s skin: Pampers Premium Care. Now your baby too can be surrounded by Pampers’ softest comfort ever and most premium protection from the very first moment. Specifically designed for baby’s precious skin, the Absorb-Away Layer is gentle on skin and helps provide up to 12 hours of protection. — SG