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N conjunction with Apple›s launch of the new iPhone “XS, XS Max, XR” all over the Kingdom, as well as the fourth generation of the Apple smart watch, United Electronics Company «eXtra» held a special concert in Jeddah at the Red see Mall, attended by loyal customers and a large crowd of the public as well as its followers through its electronic platform, and social media influencers.

The event was presented by Yasser Al-Saqqaf who welcomed the audience who attended this special ceremony, which included in its program a wide variety of entertaining shows, such as magic show by Mamdoh Al Marzouki “Mumdu” who was voted “The Best Illusionist Middle East” by International Magicians Society.

Additionally, the audience were stunned by the Parkour Show performed by «SpoonFeed» team. Parkour is a training discipline using movement developed from military obstacle course training. And nowadays, it is becoming one of the favorite youth sports in Saudi Arabia, where it requires performers to jump from on one point to another in the fastest way possible without using any assistive equipment. This year event is a sequel of many successful ones that eXtra organized over the past years to launch the iPhone across its stores in the kingdom.

eXtra is one of the world›s leading brands in the sale of electrical and electronic appliances, including televisions, sound systems, computers, mobile phones, IT communications, cameras, home appliances and personal care products.

eXtra has supported its customers by comprehensive after-sales services such as extended warranty, free delivery and installation.

Moreover, eXtra is committed to corporate social responsibility through the training and employment program for Saudi youth and to provide job opportunities for them after training.

eXtra owns 40 branches in the Kingdom, and 3 branches in Bahrain and Oman. — SG