N

ARRATIVE PR Summit, Egypt’s first international public relations forum, will run for its third year next month, convening a stellar line-up of local and international speakers including Egypt’s influential female ministers Ghada Waly, Minister of Social Solidarity and Rania Al-Mashat, Minister of Tourism.

This year, the gathering is organized under the patronage of Egyptian Prime Minister Mostafa Madbouly, Ministry of Trade and Industry and the Ministry of Social Solidarity. The event will take place on Oct. 28 and will bring together policymakers, corporate chiefs and professionals from all levels of practice and across a range of industries to work out how to best lead the future of our country.

With keynote addresses, case studies, theory presentations and in-depth debate, 23 speakers will discuss current challenges, best practices, breakthroughs and trends to enhance Egypt’s brand image.

Based on the theme of “Egypt’s soft power,” this year’s strategic agenda will focus on a variety of topics in the fields of investment, tourism, innovation, entrepreneurship, arts & culture and sports.

The line-up includes Minister of Solidarity Gahda Waly, Minister of Tourism Rania Al-Mashat, World Bank Group Vice President Mahmoud Mohieldin, CEO of Etisalat International Hatem Dowidar, US Department of State officer and spokesman of the US embassy in Cairo Samuel Werberg, UNFPA Egypt Representative Aleksander Bodiroza, global affairs analyst Michael Bociurkiw, CEO Injaz Egypt Dina El Mofty. There are also prominent speakers from the private sector.

The annual gathering was first launched by leading Egyptian communications agency CC Plus in October 2016 as a nation branding initiative and has later become a flagship annual event to hear first-hand from most respected thought leaders, visionaries and practitioners. — SG