Juffali Automotive Company Ltd. (JACO) has been the sole authorized distributor and agent for Mercedes-Benz passenger cars in the Kingdom of Saudi Arabia for over 50 years. Over the years, JACO’s name has become synonymous with quality customer service and its operations have expanded to include showrooms in Jeddah, Riyadh, Dammam, Asir and Medina, all supported by highly advanced workshops and parts centers.JACO’s commitment to customer service has been rewarded in the past 12 months with various global, regional and local awards covering all aspects of the Business. Juffali Automotive Co. (JACO) placed first in Q1 2018 out of 120 Mercedes-Benz dealers worldwide in sales and after-sales performance. On the After-sales side JACO won the best After-sales service dealer in Saudi Arabia 2017 from PR Arabia beating out all other dealers in the Kingdom. On the Global front JACO won the Bronze Stevie award for Best New service which was a computer application to manage customers and to enhance their experience. “This excellence is the result of continues efforts in all areas over the past few years through our services to customers” said Mr. Safi Kobeissi, the General Manager of Juffali Automotive Company. “We are in the process of implementing a comprehensive strategy to further improve our services through the expansion of our dealer network, which included the opening of a new Sales and Service facility in Medina in 2018, and the implementation of a new SAP based Dealer Management system” added Kobeissi. It is a strategic program that moves the company towards the future through network expansion and upgrades affording customers greater convenience and a better experience and the enhancement of internal process to better serve our customers more efficiently. This will lay a foundation for the company to continue to be the best automotive dealer in Saudi Arabia and the region.