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EPSICO, the global food and beverage company, showcases how it incorporates innovative processes, sustainability and design excellence into its operations at Saudi Design Week, taking place at the King Abdulaziz Center for National Dialogue in Riyadh on Oct. 3-7, 2018.

PepsiCo, the official nutrition partner for the event, has created an evocative maze installation using Aquafina bottles, which visitors will have the opportunity to interact with during the event by adding used bottles to the installation throughout the week. The maze will feature bottles that will be sent for recycling after the event, demonstrating the need to adopt more sustainable practices.

PepsiCo will also use the innovative Hashtag Printer on-site, which will use user-snapped images to create a mosaic throughout the event. Any images captured at Saudi Design Week and shared online using #PepsiCoXSDW will be captured by the Hashtag Printer and collated into a giant image that will continue to grow throughout the event, to be revealed on the last day.

In addition to providing visitors with delicious snacks from PepsiCo’s wide-ranging product portfolio, including SunBites, Lay’s Forno, Lay’s Max and Aquafina will provide recycling bins across the venue for visitors to responsibly dispose of their waste.

Ibrahim Zeinelabdin, Marketing Director for Saudi Snacks Food Ltd.at PepsiCo Middle East and North Africa,, said: “PepsiCo is committed to excellence in everything that we do. Pursuing the highest standards of innovation and sustainability, in terms of our design processes and the products we create, is our top priority. Being part of Saudi Design Week is a privilege, as it provides a solid platform for us to showcase the PepsiCo mindset to some of the region’s most forward-thinking design influencers.” — SG