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N the Middle East & Africa (MEA) region, LG offers a wide variety of products and solutions to help parents save time and effort doing home chores and at the same time spend more time to care for their families. An example is the TWINWash washing machine, whereby two laundry loads can be washed at the same time.

“Time is the only commodity that we can never get back, and during this back-to-school season, we believe it is important for parents to spend as much time as possible to help their children adjust to the new lifestyles that they will have for the remainder of that scholastic year,” said Kevin Cha, President LG Electronics Middle East & Africa. “Our solutions are developed to help homemakers ensure that their families receive the best quality of care possible further enhancing and enriching their lives.”

The LG InstaView Door-in-Door Refrigerator was engineered to keep food fresh. Not only does the fridge allow people to look inside with just two simple knocks (saving a significant amount of energy in the long-run), it also equipped with Hygiene Fresh+ that automatically cleans and purifies its internal air, ensuring that the air inside is kept fresh and hygienic. in terms of savings, LG›s Inverter Linear Compressor has revolutionized the core of the refrigerator, providing up to 32% in energy savings, top-rate 20-year durability and optimal temperature control to keep foods fresher longer.

Furthermore, LG has tipped the scales in the favor of homemakers with the agile LG NeoChef as now with just this one appliance, you can fry up foods or simply warm them up. Plus, the NeoChef can even ferment home-made yogurt.

LG›s Smart Inverter technology provides precise cooking power to reheat and defrost a wide range of foods faster than ever.

“The solutions we have developed at LG are designed for hardworking people that are always pressed for time,” said Cha. “As we venture more towards the IoT and our range of home appliances and electronics get equipped with LG’s own AI technology – LG ThinQ – People have more control over their everyday lives via their smartphones through LG’s SmartThinQ mobile application.”

Users can already control washing machines, air conditioners and more via LG SmartThinQ app. — SG