WITH over 147 exhibitors from 19 countries, the first edition of Beautyworld Saudi Arabia 2018 will take center stage on Oct. 14-16 at the Jeddah Centre for Forum and Events.

The event today will be inaugurated by Mazin Batterjee Vice-Chairman, Jeddah Chamber of Commerce and Industry.

Dubbed as the largest beauty event to take place in Saudi Arabia, the Beautyworld Saudi Arabia 2018 will have variety of fragrance; cosmetics & skincare; hair, nails & salon supplies; machinery, packaging, & raw materials; and personal care & hygiene, with the aim to cater to growing demand for a professional platform in one of the world’s most promising markets.

The three-day event is organised by Messe Frankfurt Middle East in partnership with Saudi-based ACE Exhibitions, and is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka).

The exhibition will not only showcase but will also hold educational seminars conducted by experts in the beauty industry.

Twenty five leading Saudi companies are participating in the launch edition and thousands of Saudi trade buyers and beauty professionals are expected to attend the exhibition. — SG