JEDDAH — Innovators in camera equipment, Nikon unveiled its most-awaited full-frame mirrorless Z series. Perfected for capturing state-of-art images, Nikon Z7 and Z6 with its complete silent operation, is sure to be a muse for every photographer.

Launched with media team, press, bloggers and social media influencers, Nikon Z series saw a grand gathering celebrating the finest engineering in the photography landscape as well as unique state of the art features in videography.

Narendra Menon, managing director of Nikon Middle-East, commented, “The Z series is a product of great research and thought. We wanted to create a product that would become an ally and work as diligently as our photographers do. Z series has been designed to give photographers an ease in operation with the finest that Nikon has to offer in camera technology.”

The buyers of Z series will have an advantage with Nikon Premier Member program (NPM), getting a chance to explore the excellent optical output facilitated by the entire Z series.

Menon also stated, “Through NPM program the possessors of mirrorless Z series will be able to explore our finest engineering under the supervision of Nikon’s trained photographers at the photography excursions.”

During the launch Mohammed Abdulwahed, sales & marketing manager of Ahmed Abdul Wahed Co the distributor of Nikon in Saudi Arabia, said, “The Z7 is exactly what the professionals have been waiting for. With a beefy grip and Nikon’s famous ergonomics, the camera feels familiar and well-balanced. It’s compact and lightweight, and the image quality rivals to none - and more: the new S-lenses offer amazing edge to edge sharpness. For all photographers, the Z7 should be in their camera bags.”

Zaher, sales and marketing manager of Nikon in Saudi Arabia, said, “The new additions to Nikon’s already impressive lineup are a true testament to the company’s commitment to photographers and the pursuit of innovative relevant technology. As a traveling fashion and wedding photographer it is imperative to have a camera that is versatile, light weight, portable, durable, fast and has the quality to back it up. This range ticks off all those check boxes. What more could you ask for.”

He also highlighted that, “The mirrorless cameras are inherently more convenient owing to their size and weight. When we factor in Nikon’s cutting-edge engineering, we have a winner in our hands. Nikon gets the formula for convenience and quality with these additions. They will no doubt become the medium for great works of art. It will also serve as a bridge between professional photography and videography, which will enable many videography accessories manufacturers to focus and introduce new or existing support equipment to be compatible with Nikon Z series cameras as it will be one of the leading tools for the videographers as well as cinematographers."

Overview of Z series:

Nikon Z7

The first ever FX-format mirrorless camera with high-megapixel of 45.7 is a state-of-art technology. It has a focus point of 493 that covers 90 percent of image you see. A new EXPEED 6 image processing engine to get more clear pictures. Continuous shooting up to 9 frames per second (fps) in burst mode. Complete silent operation.

Nikon Z6

A modern compact body, providing superior high-sensitivity performance and impeccable video features of full frame video recording. The Z6 features 24.5 mega-pixels – ready to excel broad range of shooting scenarios even in low-light. It is quick capture camera with a 12 framer per second (fps) in continuous running mode. It has a 273 focus points covering 90 percent of image area. — SG