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S the world grows busier and full of distractions, home is one of the few places where we genuinely express who we are. It remains an anchor of comfort and the place where we can relax and be our true selves. Home is an expression of your identity. With this inspiration, Jotun, the region’s leading paint brand, has unveiled its 2019 Color Trends under the theme of “Identity”.

Developed by Jotun color specialists over a year and incorporating on the insights of a global network of color-trend researchers, the latest edition of color trends explores colors that reflect distinct lifestyles in an urban environment. The collection embraces 28 colors defining homes around the globe for the coming year.

“With this color card, we call on everyone to reconnect with their identity. Our homes are living stories of who we are, told through each object and every color we fill it with. The home is a constant, ever-reliable reminder of what makes us happy and comfortable. By adorning your personal space with Jotun’s color card, you create your own living story and personal color identity. This year’s color collection contains ideas aimed at inspiring combinations that reflect who you are,” said Faisal Karim, Marketing Manager, Jotun Saudi Arabia.

Renewing interiors by simply painting walls with trending hues gives you a whole new look without the burden in cost of renovations. The age of using color and design to reflect aspiration or ‘put on a show’ for guests is over; today’s color palettes are built on honesty, integrity and truth – the home of 2019 says simply: ‘This is me’.

This year’s color card is designed to create practical color combinations with an easy-to-use tool. This tool allows users to easily identify complementary shades within a single color family, or create harmonious color variations in the same space.

CALM

Soft, light neutrals and warm, subtle contrasts. The calm identity prizes meaning above quantity in the things they surround themselves with, reveling in the almost-Nordic simplicity of their space.

REFINED

Sense-stimulating greens and yellows, given depth with different textures.

The refined identity is that of the modern-day curator: discerning, considered and interested in intriguing juxtapositions.

RAW

Deep earthy reds, sensuous peaches, greens and darker neutrals.

The raw identity is rooted in the earth. Their home is that of a maker and an artisan – an individual that relishes the honesty of working with their hands, who values provenance above polish.

The three creative identities embody a spectrum of unique personalities, each relating to one of the three palettes and guiding us to making a home truly our own. To convey the 28 colors through a poetic lens, Jotun teamed up with two longstanding collaborators - a photographer, Line Thit Klien and a stylist, Oslo creative studio Kråkvik & D’Orazio - showcasing these identities in three different interior settings.

Jotun’s shades are available in Fenomastic Wonderwall, which gives a layer of vivid luxurious smooth and silky finish that beautifies walls and keeps them looking new every day, and Fenomastic My Home Rich Matt offering the best color accuracy, ensuring homeowners achieve the exact look they desire. — SG