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ICROSTRATEGY Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that MicroStrategy 2019, the industry’s first and only enterprise platform for HyperIntelligence, transformational mobility, and federated analytics is now generally available. Founder, Chairman of the Board, President & CEO Michael J. Saylor and other members of MicroStrategy’s management team rang the Nasdaq opening bell on Mnday to celebrate the launch of MicroStrategy 2019.

“We’re proud to unveil MicroStrategy 2019, the first enterprise analytics and mobility platform that provides intelligence that organizations need for every moment of the day,” said Saylor. “Intelligence is about time, and when seconds matter, there’s simply no room for information that is one click away — let alone the time to find the right sets of data through self-service analytics. With HyperIntelligence, information becomes self-evident. Information about customers, products, and employees naturally surfaces — with zero clicks — at a glance on a screen, by voice or

MicroStrategy 2019 introduces HyperIntelligence, a new class of enterprise intelligence that transforms the way users access the information needed to make countless decisions every moment throughout the day. With MicroStrategy 2019, organizations can inject information directly into a user’s web-based workflows using a HyperCardTM feature, new with MicroStrategy 2019, which elegantly presents powerful information and KPIs about customers, products, people, and more. Business users can simply hover over highlighted keywords to surface content-rich HyperCards on websites and in web applications like email, Salesforce, or Office 365.

MicroStrategy 2019 enables organizations to seamlessly combine and surface information from over 200 enterprise data sources. For example, organizations can deploy a “customer” HyperCard to their sales representatives. This card can present information drawn from Salesforce.com, Marketo, or other enterprise data assets. Whenever salespeople see any of their customer names in their email, spreadsheets, CRM, LinkedIn, Google search, or other websites, MicroStrategy instantly highlights the customer name. The sales representative can simply hover over the highlighted word to bring up a card to surface important KPIs, relevant information and next best action.

Transformational Mobility Injects Intelligence into the Core Functions of Any Business

Having instant information access with transactional capture is becoming increasingly fundamental to a mobile workforce that needs to make and record critical decisions every minute of the work day. MicroStrategy 2019 can provide the competitive edge and agility that businesses need to thrive in such a competitive market. The new platform reimagines how people create and work with mobile productivity apps tailored to any business function or role — on iOS and Android smartphones and tablets. Analysts, developers, and architects can build apps using any one of three powerful strategies:

• Mobile dossiers — interactive books of analytics that render beautifully on smartphones and tablets;

• No code drag-and-drop — for branded custom apps that mobilize systems, processes, and applications; or

• Customized development — with SDKs for iOS and Android that enable developers to extend MicroStrategy content into their apps and record the transaction using XCode or JavaScript.

Federated Analytics Connects the Tools Users Love to the Platform They Trust

Some decisions are more complicated than others, requiring business users to analyze information for hours or days before making their decision. For those decisions that require more time, MicroStrategy 2019’s powerful analytical engine, comprehensive toolsets, variety of data connectors, and scalable, open architecture help ensure organizations have the trusted data they need to scale analytics. Moreover, organizations can now easily supercharge the tools their end users use — such as Microsoft Power BI, Tableau, and Qlik — by easily connecting them to the MicroStrategy 2019 platform for a single version of the truth. Pre-configured connectors to these point data discovery tools allow users to visualize and interact with trusted datasets that can scale without disrupting their existing work habits.

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The new release empowers organizations to increase the reach of their data assets and publish governed and certified data that can be used by every analyst with the tools of their choice.

At the core of MicroStrategy 2019 is its enterprise semantic graph. This proprietary metadata foundation delivers a robust business glossary and index for a vast range of corporate information, making it a powerful method to consolidate disparate sources of data and deliver a single version of truth. The advanced enterprise semantic graph enriches metadata content with real-time location intelligence and both content and system usage telemetry — enabling AI-powered experiences through contextual, personalized recommendations and personalized insights that users can trust. — SG