JEDDAH — Haji Husein Alireza & Co. Ltd., sole distributor of Aston Martin Lagonda in Saudi Arabia, is set to open a brand new dealership in Jeddah later this month as part of its strategic expansion and customer service enhancement plans. The impressive 521 square meter showroom is centrally located on Tahlia Street and will showcase a full line-up of the latest second-century Aston Martin models, including the DB11, Vantage and DBS Superleggera.

Underlining the importance of this new dealership and what it represents for Aston Martin customers in Saudi Arabia, Sheikh Ali Husein Alireza, Managing Director of Haji Husein Alireza & Co. Ltd, said “the rapid urban development in the Kingdom and the high demand for Aston Martin vehicles have encouraged us to strengthen our investments in the luxury British automotive brand. I am confident that the new dealership will offer customers unrivalled service and exceed all expectations; we anticipate it will become a reference for the luxury automobile industry in Saudi Arabia.”

The showroom has been designed in line with the highest levels of engineering and technical standards, perfectly reflective of Aston Martin’s brand values. It consists of a main showroom that can accommodate up to 10 cars, as well as an area dedicated to demo cars – allowing customers a full-rounded test drive experience. The ground floor also features an innovative car delivery space, the Safe Vault. Customers will also have the opportunity to enjoy the Q Lounge, as well as a specialized configuration zone to select specifications of vehicles.

Haji Husein Alireza & Co. Ltd. and partner Aston Martin Lagonda will celebrate the opening of the dealership at the end of January 2019 in the presence of a select group of customers and senior executives from both companies.

“The official opening of the center in Jeddah is a testament to our commitment to this iconic automotive brand and represents a new era for us. It plays a significant role in strengthening our presence in the market and solidifying our standing as a key dealer in Saudi Arabia, which represents a rapidly growing market in the automotive industry,” added Sheikh Ali Husein Alireza. — SG