JEDDAH — Samsung Electronics Co., Ltd., officially launched their new lineup of premium smartphones, the Galaxy S10 series, for the first time in the Kingdom. This year’s model celebrates 10 years of innovation, unparalleled quality and performance, designed with latest technology to enhance Saudi consumers’ smartphone experience.

The new Galaxy S10 series was revealed at a press conference held in Crowne Plaza hotel, in the presence of Y.J. Kim, president of Samsung Electronics KSA, as well as a number of Samsung representatives and local media figures.

“We are pleased to launch the Samsung Galaxy S10 in the Kingdom, as this device is a culmination of a decade of innovation and progress for the Galaxy S series. The S series has been increasingly demanded in the Saudi market for its advanced features in display, camera and performance that keep pace with the lifestyle of our modern customers. This is in line with Samsung’s continuous efforts to deliver products that facilitate people’s lives and provide the latest technology in the ever-changing world of smart phones,” said Kim.

Samsung provided its visitors at the press conference with a chance to experience the state-of-the-art technology of the Galaxy S series phones at the designated experience zone. The devices on display included the Galaxy S10, Galaxy S10+, Galaxy S10e and the Galaxy Buds. Guests enjoyed the experiential element of this press conference, having discovered all the new features of these devices firsthand. The attendees expressed their delight at this exclusive Samsung experience, highlighting the enhanced new features that help smartphone users achieve more in their daily lives.

The Galaxy S10 is designed for those who want a premium smartphone with powerful performance and sets the stage for the next generation of mobile experiences. For consumers looking for a superior device with an unmatched user experience, Galaxy S10+ takes every spec — from display, to camera, to performance — to the next level. The Galaxy S10e is built for those who want all the premium essentials in a compact package on a flat screen.

The Galaxy S10 is made with Samsung’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display delivers vivid digital content, and with dynamic tone mapping, consumers will see a wider range of color for a brilliant, realistic picture.

A first for the S Series, Galaxy S10 offers an Ultra Wide Lens with a 123-degree field of view, like the human eye, so what users see is what’s in frame. Galaxy S10 cameras are equipped with Artificial Intelligence to capture high quality pictures and videos, and with the Ultra Wide Lens, this makes it perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo.

Samsung introduces Wireless PowerShare on Galaxy S10, making it possible to easily charge Qi-certified smartphones and even compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regu

lar charger.

The new S series delivers the most advanced and powerful performance, with new power-sharing capabilities and artificial intelligence technology to elevate overall performance. The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how the phone is used and continues to learn and get better over time. Galaxy S10 also comes with Intelligent Wi-Fi that allows for an uninterrupted and safe connection by seamlessly switching between Wi-Fi and LTE. Samsung Galaxy S10 exudes intelligent technology, providing powerful batteries with a longer lasting capacity consistent with the highest quality standards.

Samsung’s brand new Galaxy Buds are the ultimate cord-free earbuds for those who want a seamlessly connected experience on the go. With their truly comfortable form factor, easy controls, clear and smart sound, and compact size — they are an everyday in-ear lifestyle companion. Galaxy Buds offer a supreme listening experience, with sound by AKG. — SG