BUSINESS

Altalayi discusses company strategies to boost services

April 13, 2019
Dealer convention group photo
Dealer convention group photo

JEDDAH —Altalayi Company, the sole distributor of Bridgestone Tires in Saudi Arabia, recently held the annual meeting with its clients across the Kingdom to demonstrate its strategy and activities for this year, familiarize with all current market trends and business challenges, discuss ways to deal with the current situation and increase the visibility of Bridgestone tires. The annual assembly comes in recognition of the loyalty of company’s clients as well as its keenness to engage them in its future plans.

A series of meetings were conducted in this regard, with the first held in Dammam on March 17 drawing the attendance of 200 trade partners, followed by one in Jeddah on March 19 attended by 150 trade partners, and the third was in Riyadh on March 21 where 150 trade partners in the Central region were present.

During these meetings, the company shared its vision and strategy for 2019, and took the opportunity to announce the 70th anniversary celebration of the partnership with Bridgestone Corporation. Moreover, they discussed trade plans and consumer activities, including the company’s strategies to enhance Bridgestone tires’ presence in the market.

Speaking during these meetings, Alper Yuksel, CEO of Saudi Bugshan Automotive Group, praised the continued efforts of the company’s trade partners over the last year, and urged them to sustain their success in 2019. He also underlined the company’s mission to offer the full range of high quality Bridgestone products, provide the best after-sales services by Altalayi Company, and ensure satisfaction of its trade partners and consumers in Saudi Arabia.

Bandar Baghdadi, Altalayi Sales Director, speaking at the dealer convention, highlighted the strategy and activities of the partnership in 2019, and stressed that Altalayi is confident in its ability to execute all necessary and strategic measures focused on satisfying the needs and serving the interest of customers.

“We assure that the company is well positioned to deliver value to our clients leading to continued growth of the partnership.”

Moreover, “we look forward to the opportunities ahead in 2019 and as always, we will manage our business for the long term and continue to work hard to create value for our clients,” he noted.

Altalayi Company is the sole distributor of Bridgestone tires in the Saudi market. In partnership with Bridgestone, Altalayi delivers a wide variety of tires and services, ranging from passenger and sports cars to trucks and commercial vehicles. — SG


April 13, 2019
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