ULYSSE Nardin, pioneering and innovative luxury Swiss watch manufacture inspired by the sea, will now be available exclusively at the Alfardan boutique located in Alfardan Tower, Olaya Main Street, Riyadh. The brand is the latest addition to an assortment of over 30 luxury jewellery and watch brands across KSA, fitting perfectly into Alfardan’s curated collection.

Since 1846, the powerful movement of the ocean has inspired Ulysse Nardin in it’s singular quest: the constant innovation of mechanical timepieces. A pioneer of cutting-edge technologies the brand is one of the few with the expertise to produce its own high-precision components and movements from its original headquarters located in Le Locle and La Chaux-de-Fonds in Switzerland.

To celebrate this announcement, the brand is planning to XPLORE. XCITE and XIST at the forefront of Haute Horologie in the region, beginning with a showcase at Salon Des Grandes Complications in Riyadh from April 15th-18th 2019.

“We are thrilled to be partnering with the Alfardan Jewellery, Saudi Arabia who value heritage, integrity and innovation as much as Ulysse Nardin has done for over 170 years. Joining a key player in the region that understands the importance of Swiss horology in the industry will only serve to drive Ulysse Nardin from strength to strength in the region’ said Patrick Pruniaux, CEO, Ulysse Nardin.

“A partnership with Ulysse Nardin came naturally and seamlessly as the brand shares our passion and vision for luxury timepieces that are as innovative as they are striking to look at. There is great potential for this partnership with Saudi Arabia fast becoming a hub for luxury watch and the knowledge in the industry expanding with collectors. We look forward to a long and prosperous relationship together,” said Jamil Matar, Managing Director of Alfardan Jewellery, Saudi Arabia.

Take a step into the world of Ulysse Nardin and experience the passion and innovation of haute horological at the Alfardan boutique located in Alfardan Tower at the heart of Riyadh on Olaya main street. — SG