HONOR, a leading smartphone e-brand, announced the latest addition to the HONOR series, the HONOR 10i over a launch event held in the capital city of the Kingdom of Saudi Arabia, Riyadh. Building upon HONOR’s heritage, HONOR 10i demonstrates the company’s unwavering commitment to delivering the best technology and the most popular key features at an unrivalled price. Thoughtfully designed for the way we connect, communicate and express ourselves through images and videos, the HONOR 10i is packed with HONOR’s industry leading smartphone cameras – a breakthrough triple-lens rear camera with a 32MP selfie camera – that helps users make the most of every moment, along with a comprehensive list of top features.

Chris Sun Baigong, President of HONOR MEA, said: “Recognizing the unique way today’s millennials and the Gen Z express themselves these days, HONOR is working tirelessly to refine its camera capabilities to better meet the needs of technology, design, personal expression and community engagement. The pioneering triple-lens camera set up complemented by a 32MP front camera packaged together in the new HONOR 10i has been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle. HONOR 10i is a testament to the fact that HONOR is committed to delivering the latest premium features at an accessible price point for them.”

Recognized for innovative devices with advanced features and a well-placed marketing strategy, HONOR not only reigns supreme in its home country, China as the No.1 smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018. HONOR ranks at 4th position in Saudi Arabia with an increased market share of 230 percent in 2018, based on GFK report, and HONOR ranks at 4th position in the UAE with an increased market share of 530 percent in 2018, based on GFK report. — SG