BUSINESS

Nite Jogger available in adidas Originals stores

April 23, 2019
adidas Nite Jogger
adidas Nite Jogger

CONSTANTLY nourishing the creative communities, adidas Originals has collaborated with three Saudi creatives for the Nite Jogger campaign, which was shot during the day and at night – encapsulating the very essence of the sneaker

Created for those who want to stand out, the Nite Jogger silhouette is a progressive design incorporating classic archival cues with modern lines.

Inspired by the brand’s first foray of running shoes in the 70s into hi-vis technology, the new Nite Jogger has been redesigned for fashion – a classic interpretation of a past icon retooled and restyled for today’s night-time creator.

A sneaker designed for those that seek creativity, unbound by the constraints of daylight, the Nite Jogger campaign features creatives Faisal Al Ghazzawi, who is men’s stylist and fashion influencer, Rafal Saria a fashion and style blogger and Ali Al Sharief, who is an actor and music producer.

The iconic Nite Jogger sneakers are now available in adidas Originals stores across the GCC and online. — SG


April 23, 2019
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