JEDDAH — On May 4, 2019, a year after the national launch event in Dammam, the local assembly of the all-new Actros truck started at National Automobile Industries (NAI) plant in Jeddah.

Juffali Industrial Products Company (JIPCO), the exclusive authorized general distributor of Mercedes-Benz Commercial Vehicles in Saudi Arabia, was justifiably proud of this achievement. “Having officially announced the launch of the all-new Actros heavy-duty trucks into Saudi Arabia last year, we at JIPCO and NAI factory, are happy to announce that the new Actros will be assembled by Saudi hands, as of today,” said Heiko Schulze, General Manager of JIPCO and NAI Factory, adding that “JIPCO now offers a wide range of services that includes customer service solutions.”

The Actros has been the flagship model in the product range of Mercedes-Benz Trucks since its production start in 1996 and became the most successful heavy-duty truck in the world. The local assembly of the Mercedes-Benz Actros in Jeddah started at the end of 1999. The Mercedes-Benz Actros enjoys the reputation for supreme power, reliability and safety since many years – in the Middle East, North Africa and all over the world.

With an unreached level of quality, the Actros is the truck to trust, even after hundreds of thousands of kilometers in operation under the harshest and most challenging conditions. After more than 20 years of the Actros’ presence in the region, it is time to take the legacy of Mercedes-Benz Trucks into the future with the local assembly of the all-new Actros in the Kingdom of Saudi-Arabia.

He noted that Juffali is committed to localization. “Juffali established the region’s first truck assembly plant more than 40 years ago in 1976, and we have consistently maintained such high standards that our facility has been rated among the best plants outside of Germany. We remain committed to this spirit, and to playing our role in the realization of the Vision 2030 through the development and nurturing of our most important resource, the Saudi Arabian youth.” — SG