RIYADH — Strengthening its presence in Saudi Arabia, the Swiss watch brand Longines celebrated last Sept. 11 the opening of its new boutique in

Riyadh.

Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.

Numerous guests attended the event, including Their Royal Highnesses, VIP customers, retail partners, media, as well as Longines President, Walter von Känel: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.”

Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces. The winged hourglass brand also took this opportunity to highlight a new model from one of

its most emblematic lines, The Longines Master Collection.

Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance. — SG