JEDDAH — Good People, the region’s leading creative production house, joined forces with the region’s leading digital agency and 2019’s Independent-Agency-of-the-Year, Kijamii, to

form the largest independent (digitally driven) network in the MENA region. The newly

formed network will hold the name, GP&K, and its companies will operate independently, providing their services to organizations across various sectors as well as agencies around the region.

From the get-go, the new network will house digitally-minded creative, film production, digital media and technology solutions under one very exciting roof. Meshing together Good People’s experience in TV and film craft with Kijamii’s remarkable digital and social footprint, this union is bound to give way to exciting new offerings and infinite possibilities in creative and production, solutions and ideas that are empowered by the latest technologies, backed by insightful consumer data, which is quickly becoming the industry’s most valuable asset.

“There is no escaping this in today’s day and age. If you want to survive you have to be digitally-minded, and if you want to be digitally-minded you have to join hands with

technology. You need to be mining data and triggering technology with one hand, while

writing scripts and drawing-up storyboards with the other,” said Good People’s co - founder Ali Ali.

“The industry is becoming faster, transparent, more agile, and data driven. The need for digital creative and innovative production is here to stay,” said Kijamii’s co-founder Bassem

El Hady.

Good People pioneered the first creative-led production house in the region with its own exclusive roster of directors. Kijamii succeeded in developing key competencies and capabilities that set it apart from the rest of the market such as becoming a one-stop digital shop, an international player working with the world's leading companies, multinationals and sports clubs. These strategic relationships have catalyzed KIJAMII’s evolution into a notable global player with world-class standards and processes. — SG