BUSINESS

Saudia launches new calcium-enriched milk

November 05, 2019



JEDDAH — Saudia Dairy and Foodstuff Company (SADAFCO) introduced a new delicious Saudia milk, fortified with 60 percent more calcium to help consumers live a healthy lifestyle and maintain strong bones.

Saudia Calcium Milk was officially launched on October 20 to mark World Osteoporosis Day, and help to maintain strong bones. Around 38 percent of men and 28 percent of women aged above 50 suffer from osteoporosis in Saudi Arabia, and with the percentage of the population in the 50-plus segment expected to rise steeply in coming years, the Ministry of Health encourages people to maintain sufficient levels of calcium in their diet.

Ensuring a nutritious diet and maintaining an adequate calcium intake is an important defense against osteoporosis, and for maintaining strong bones. Available in convenient 1 litre Tetra Pak, new Saudia’s low fat Calcium Milk enables health-conscious consumers to live the lives they want while enjoying the delicious taste of Saudia milk.

“All of us want to enjoy healthy lifestyles, to be around for our families, and have fun with our children and grandchildren. Calcium deficiency can lead to osteoporosis and associated complications” said Wout Matthijs, CEO of SADAFCO. “Milk is a nutritious liquid food that can be consumed daily as part of a healthy lifestyle. New Saudia Calcium Milk gives consumers even more of the natural benefits that milk provides, with more calcium that helps keep bones strong and healthy whatever your age.”

“SADAFCO is committed to supporting Saudi Vision 2030 objectives of promoting healthy lifestyles. Saudia Milk is proud to be a trusted choice for generations of Saudi families who want to live well and enjoy delicious natural products,” said Alexey Ermolov, SADAFCO Marketing Manager. “New Calcium Milk will give consumers the health benefits they need to live active life, with the Saudia Milk taste that you love. New product will be available in October in shops across the Kingdom”. — SG


November 05, 2019
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