JEDDAH — Yusuf Bin Ahmed Kanoo Group (YBA Kanoo Group) announced its support to one of the highly anticipated cricket leagues in the Kingdom, the Kanoo Premier League, which is organized annually by Jeddah Cricket Association (JCA). Making the announcement, a sponsorship check was handed over by Marketing & PR Executive of YBA Kanoo Jeddah, Sultan Al Yazeedi, to JCA Chairman Dr. Faiz Al Abideen.
This will be the 26th year YBA Kanoo has sponsored the league, which demonstrates the group’s strong commitment to sporting activities. While handing over the check Al Yazeedi appreciated JCA’s strong organizing capabilities in conducting such leagues and thanked JCA for giving YBA Kanoo an opportunity to sponsor the Kanoo Premier League.
On behalf of JCA, Dr. Faiz praised YBA Kanoo Group for their strong support to JCA league. “We highly appreciate the continuous efforts of Mr. Khalid Mohamed Kanoo, YBA Kanoo Group’s chairman, and Mr. Ahmed Fawzi Kanoo, regional director, who are big supporters of youth, sports and cricket. Their generous contribution to the league has helped us continue this annual sporting event for years.”
Kanoo T20 Premier League will extend over a period of 4 months and will include 12 teams playing against each other in a league-cum-knockout format.
The Yusuf Bin Ahmed Kanoo Group is a privately held business conglomerate established in 1890. It is one of the largest family-owned multinationals in the Middle East, with complementary businesses and strategic partnerships.
YBA Kanoo is a key contributor to the region’s economic growth and development supported by over 129 years of experience, ethical conduct, best-in-class partnerships, advanced business systems and cutting-edge technologies.
It has established itself as a first-choice partner for regional & international businesses and continues to pursue commercial growth and expansion through the constant delivery of business excellence. YBA Kanoo’s business activities include shipping, travel, machinery, chemicals, logistics, property, energy, technology and retail, to name a few. — SG
