AL-ULA — Within the activities of Winter at Tantora, Almarai sponsored the international race for multi-track running “EcoTrail” in the historic AlUla Governorate.

The race is organized for the first time in the Middle East by the Royal Commission for AlUla aiming to enhance the position of AlUla as a tourist destination for heritage, arts, culture and sports.

“Our sponsorship of the International EcoTrail AlUla Race reflects the company’s continuous pursuit of supporting youth and their diverse sporting interests within the Almarai CSR program, especially when the AlUla Governorate has a historical legacy that captures young people’s attention from different countries around the world looking for exclusivity and nobility,” Abdullah Nasser Al-Otaibi, Sr. Corporate Communications and Public Relations Manager at Almarai said.

It is worth noting that Almarai Company sponsors many different sporting activities such as the Hail International Rally, the Equestrian Championships, the Almarai Golf Tournament at Nofa Resort, the National Day Golf Championship at Dirab Club, as well as the periodical tournaments for Squash, Taekwondo and Badminton.